Master Plan

Zec Eight Insights is the consulting firm developing our new master plan. Our current master plan was completed in 2011. Typically this process is done every ten years. We intentionally delayed this process so the completion of the new master plan will occur mid-2025, providing fresher public data, more current information on the current park system, and future needs. 

Zec Eight Insights will be using a wide range of modern tools to collect data including: 

• Joint Council - Park Board Meeting. An initial meeting was held jointly with both governing bodies to discuss the process and methodology and gather initial feedback.
• Data Request and Review. Collection and analysis of a significant amount of data across multiple years and ranging from budgetary to program data.
• Service Area Population Analysis. Collection and analysis of current population demographics, family composition, and trends.
• Recreational Trends Analysis. Analysis of nationwide trends as well as geographically focused trends and data. This includes the Market Potential Index (MPI) and Spending Potential Index (SPI) to determine interest levels for various recreational opportunities locally and fee implications locally.
• Interviews and Stakeholder Focus Groups. The individuals and organizations included are Park Board, City Council, parks and recreation staff, Little Dixie Regional Libraries, Moberly School District Administration, Randolph County Health Department, City Manager, Randolph Area YMCA, Moberly Regional Medical Center, Missouri Department of Conservation, NOMO Archery Club, Moberly Council on the Arts, Chamber of Commerce/Community Betterment, Economic Development, NOMO Community Foundation, Moberly Midget League, Moberly Area Soccer Association, Little Spartans Football, Randolph County Developmental Disabilities Services, ICAN Missouri Foundation, Randolph County Sheltered Industries (dba MPPS), Moberly Kiwanis Club, Moberly Rotary Club, Moberly Optimist Club, Moberly Altrusa Club, Moberly Friends of the Park.
• User Intercepts. This was conducted at the Trick-or-Treat Trail October 31, 2024. The consultant joined the fun downtown and provided a QR code for participants to provide instant feedback. 
• Zoom Meeting. Busy families cannot always make an in-person meeting so a Zoom meeting was conducted November 12, 2024 to allow citizen participation electronically. Click here to view the meeting recording.
• Park System Inventory Assessment. Geospatial mapping of current park system assets and offerings of all categories with a range of analysis including 5 minute walk access, 10 minute walk access, 5 minute drive access, and 10 minute walk access, and other maps to identify access.
• Level of Service Analysis. Analysis of current community offerings including by other organizations (ie: YMCA provides indoor recreation) to create a comprehensive analysis of strength and gaps.
• Organizational and Management Planning. Review of organizational structure and benchmarking against National Recreation and Parks Association metrics.
• Resource and Funding Analysis. Analysis of funding and capacity. 
• Scientific Survey. A statistically valid (scientific) survey was mailed to randomly selected residents to provide feedback from an accurate representation of Moberly. This data has been compiled and is available here. Please note the data looks through different lenses. For example, an amenity or program may register as a "high need," but may be be partially or completely "met" in the current system, and/or may be lower ranked amongst all of the amenities or programs in the rankings by survey takers. The "Priority Investment Rating (PIR)" on page 64 is the final score that triangulates "need," whether a need is "unmet," and "importance." Similarly, the "Importance-Satisfaction (I-S) Rating" evaluates broader focus areas in the public view. These combined scoring methods are important to view priorities in a wholistic way rather than in isolation through only one lens. For example, trails are a very high priority for the public, but also rank very high in terms of satisfaction and whether the need has been met. Looking through only the "need" lens may appear to suggest a need for more trails, but that is not necessarily the case when continuing to digest feedback received on whether the same survey respondents are satisfied and whether the need has been met.
• Unscientific Survey. In February, there was an opportunity fill out online surveys to collect additional feedback from the public so all citizens have an opportunity to participate. These surveys are self-selected meaning people select or opt whether to participate. This option is not intended to be representative of Moberly, but simply to be another opportunity to gather anecdotal feedback much like zoom meetings, public meetings, and surveys at community events.
• Mission, Vision, and Values. Development of a Vision statement and organizational Values list in addition to a refresh of the organizational Mission statement.
• Public Meeting. March 18th 6pm, a public meeting was held to review data collected from the statistically valid survey, discuss the process to date, and the process remaining. 
• Public Meeting. April 9th at 6pm, a public meeting was held at the Lodge in Rothwell Park to provide the public an opportunity to provide feedback in person if they had not already done so through prior opportunities.
• Public Meeting. April 15th at the Park Board meeting, time on the agenda was scheduled for public feedback in person if they had not already done so through prior meetings.

View the completed 2025 Master Plan. We cannot emphasize enough that the next master plan - like the current master plan - is an active management tool for the next 10 year sales tax plan. It is not a book that collects dust on a shelf. We do want and need your input to ensure we are providing what is needed and sustainable for the next 10 year plan. We deeply appreciate everyone who made time over the last year to provide feedback through one or more of the methods above!